Rebecca Gonser
Director of Marketing & Development
ABOUT
I am an experienced copy editor and content creator with a background in grant writing and design. I am passionate about creating innovative marketing strategies and eager to make an impact a position where I can build and plan extraordinary marketing programs and compelling content.
SKILLS & EXPERTISE
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Responsible for facilitating and maintaining relationships with core constituents, local media, officials, businesses, teachers, administrators, parents and students. Worked with outside vendors to create and sustain a comprehensive after-school enrichment program encompassing 12-17 local businesses and $100,000 plus of annual activity. I maintained partnerships with local military and organized a military mentorship program for at risk students. Organized events, maintained distribution lists for marketing materials, managed a weekly newsletter, fliers and social media.
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Created a branding plan and managed a logo design initiative for the program launch. Managed community outreach for both job seekers and potential employers for market initiatives and workforce development. Managed web content and relationship building.
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Created and managed a calendar of events to cultivate interest in museum exhibits. Responsible for advertising materials, direct mail campaigns, writing press releases and website copy. Maintained relationships with local media outlets and worked with local school districts and youth organizations to support education and outreach.
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Responsible for managing client profiles, writing press releases and marketing materials for several clients. Organized corporate events and worked with vendors to designing distribute corporate gifts. Managed relationships with freelance technical writers to edit informational materials. Maintained relationships with local and national media outlets.
WORK EXPERIENCE
2022-Present
Director of Marketing & Development
Chesapeake Region Accessible Boating
Annapolis, MD
2015-2018
Parent/Community Network Coordinator
Aikahi Elementary School
Kailua, HI
2003-2004
Marketing Manager
Eastern CT Workforce Investment Board
Norwich, CT
2002-2003
Assistant Marketing Manager
Connecticut Historical Society
Hartford, CT
1999-2000
Account Executive
Padilla Speer Beardsley
New York, NY
EDUCATION
Monmouth University
B.A. Communications
Public Relations/Journalism
CERTIFICATIONS
DIGITIAL COMMUNICAITON
PRSA
2021
COMMAND SPOUSE LEADERSHIP
US NAVAL WAR COLLEGE
2017
OMBUDSMAN
FLEET & FAMILY SUPPORT
2017
FAMILY READINESS MANAGEMENT
FLEET & FAMILY SUPPORT
2017